Get to know EUMELANIN.
(n.) the most abundant type of human melanin responsible for the pigment in black and brown skin.
EUMELANIN is a fashion brand crafted with intention to celebrate the beauty in all shades of melanated skin. The EUMELANIN color palette is inspired by the diverse range of black and brown skin tones, and we bring these colors to the forefront of our designs in order to celebrate and empower people of color around the world. Our mission is to address issues of colorism and redefine what it means to be beautiful in every shade.
because your skin is always in.
because your skin is always in.
About the founder
I am a Chemist. I am a Fashion Designer. I am a Black Woman.
EUMELANIN is a fashion brand that merges my scientific and creative side. I wanted to use my talents and life experiences to address issues of colorism that I’ve faced in my community that exist around the world. Why a fashion brand? It’s no secret that fashion is one of the most consumed and influential industries in the world. I started a brand because I believe fashion can use its powers for good and be a vehicle to send an important message that all shades of skin are beautiful, and all shades should be celebrated. Especially those shades that fashion, beauty, media and society deem unworthy every single day.
Deirdre Roberson, Founder of EUMELANIN
fighting colorism through fashion
fighting colorism through fashion
Fashion and its manipulation on the body has always been a tool for social change.
Our founder, Deirdre, gave a talk on behalf of TEDx Detroit where she linked her own experience growing up as a dark skinned woman to her desire to combat colorism through EUMELANIN and fashion. Our designs center black and brown shades to reflect the beauty and richness of melanated skin. The variety of skin tone and type serves as inspiration, and we celebrate those differences to uplift communities.
Press
We were honored to be featured alongside other outstanding black women entrepreneurs in MasterCard’s Start Something campaign, dedicated to the uplift of small businesses all over the country. No mountain can stop black women from achieving their dreams and making an impact. Starting a business to empower every shade of skin, embrace the beauty in our melanin, and to combat colorism in our communities? #Priceless
“By using the inspiration from melanated skin tones as the palette for its apparel colors and infusing the chemical structure of melanin in all of our jewelry designs. It allows us to love and affirm ourselves, our beauty and say we love our melanin in a world where we are told not to.”
“Eumelanin is a brand designed to challenge behavior that does not honor any of us — behavior too many of us have accommodated and tolerated because we were afraid to speak up.”
“Marketing in the fashion industry often uses lighter skinned models as a way to show what “beauty” is. Roberson wanted to create a design that addresses issues of colorism and redefine what it means to be beautiful in every shade; combining Science, Self-love, and Style.” — watch video
EUMELANIN Success
Featured by Essence
EUMELANIN was featured at the ESSENCE Festival in 2019 and on their shop ESSENCE platform.
Featured by MasterCard
EUMELANIN was featured in a national MasterCard commercial that aired during the 2021 Grammys and across over 20 major networks.
We released the Hex BagTM— and it went viral
This year on June 19 we released The Hex BagTM and it went viral with over ten thousand shares and we have entered the black luxury market.
International Sales
Since our launch in 2018, EUMELANIN has had sales internationally.
TedX Detroit Talk
In 2021 Deirdre Roberson gave a TEDx Talk “Fighting Colorism with Fashion.”
